Spring/ Summer 22 Prints
In House Development Process
All of our SS22 prints were hand painted by local Edmonton artist Megan Simonson (@contagiouspixie). An intricate and methodical process which involved close collaboration between Megan and Sasmitha, this project took months to complete from conceptualization to digital print. The prints were first designed and sketched with graphite and coloured pencils before being swatch tested for accuracy of shade and seasonal relevance. The final prints were hand painted in gouache on watercolour paper before being digitized for element manipulation...or in other words, arranging the print into the familiar patterns you see today.
In keeping with our mantra of being local, ethical and sustainable, the final prints were printed on 100% recycled polyester georgette by sublimation. The most eco-friendly printing method existing today, this process uses safe dyes and creates zero waste. Sublimation also allows us to prints our fabrics in small batches and best of all, uses no water!
Browse through our photo gallery below to explore the design process from pencil sketches on Megan's sketch book to the digitally re-arranged print adorning our SS22 collection today, along with the inspiration behind each piece.
Print 1 - Waltz of the Anemones
Inspired by the first blooms, bugs and beetles of spring, our first print visually interprets the phrase "spring is in the air." This print imagines sprigs of nasturtiums and cornflowers tossed into a gentle spring breeze; spinning amongst a flurry of thistle and young mushrooms as moths and insects flutter. And above it all, anemones dance, waltzing to the songs of spring.
Print 2 - Summer's Journal
Dreamed up on a soft pink canvas, this print imagines whimsical treasures collected along a summer adventure; pressed flowers, dried mushrooms, sketches of moths and beetles adorning pages of a scrap book journal - saved to be remembered for many summers to come.
Print 3 - Midnight's Garden
Inspired by midsummer nights laying on soft grass and looking up at the night sky, this print imagines glimpses of swirling galaxies from under a canopy of exotic blooms, butterflies, bees and iridescent moths catching starlight.
